Calliope Creative Studio

Ghent-Based Copywriter, Content Creator & Social Media Manager

Muru Jewellery

London-based Jewellery Label - Finished Project


I was responsible for this jewellery brand's on-site SEO, including product descriptions, optimised copy for landing pages, press releases and regular blog posts. I also managed their influencer  campaigns, engaged with their audience on a daily basis, and provided social media captions.

Click here to see their website.

Let's Dough It

Dutch Online Cookie Dough Shop - Present Project


I am responsible for this online cookie dough shop's SEO and content marketing. By doing keyword research, optimising their landing pages and product descriptions, I help them rank better in Google. I also write weekly blog posts, which are both engaging to read and keyword optimised, I produce e-newsletters and help them manage their link building campaigns.

Click here to see their website.

La Eva Store

Dutch Online Fashion Store - Present Project

As La Eva Store's travel blogger, I share travel stories, hot spot guides and recommendations. I have shared my thoughts with La Eva Store's customers and followers about topics such as the experience of travelling solo and pursuing dreams and goals related to travelling.

Click here to see their website.

Online Shop Selling Protective Masks throughout Belgium


In two days I managed to set up this e-commerce website for a business selling protective masks. I was given full responsibility to design the lay-out, write product descriptions and SEO-friendly content. Now, I am responsible for their marketing, I manage their social media channels, and optimise their website to boost their online visibility.

Click here to see their website.


High Quality Dog Food & Accessories - Present Project

I am responsible for this Belgium-based online shop's copywriting. I write customer-focused & SEO-friendly website content, such as blog articles and copy for landing pages. I'm also responsible for their influencer campaigns.

Click here to see their website.

Rooftops & Runways

Personal Travel & Style Blog

For my own blog, Rooftops & Runways, I write blog articles about sustainable fashion, vintage shopping, living a vegan lifestyle, and travel related content such as travel guides, hotel reviews and my favourite hot spots & hidden gems. I have worked with various fashion and lifestyle brands including Hunkemöller, TUI Fly, Zalando, Duifhuizen and Premier Suites Antwerp.

Click here to see my blog.

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